Women Want More: How to Capture Your Share of the World's

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If you are targeting a discerning audience, especially with a premium product/service, it is not a good idea to do so with DIY branding, (unless you are a designer). Press releases should be official communications (obviously from the business concerned), with media enquiry contact details for further information (generally the PR agency for big company press releases, or the company/business itself if managing its own PR activity). Market research allows management to make the changes necessary for better results through adopting a proactive approach.

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Publisher: Collins Business


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