Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 14.15 MB

Downloadable formats: PDF

Inertia is difficult to overcome when you are a supplier chasing new customers, but it is a helpful aid in retaining existing customers, up to a point. They move fast, they usually have many written requirements, and the grading scales are no more forgiving than those of brick and mortar institutions. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers.

Pages: 84

Publisher: Metro Press (1978)

ISBN: B00072G0VE

Qualitative Market Research: A Comprehensive Guide

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