The London Corporate Hospitality Handbook 1999:

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Language: English

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Change the perception of the company’s brand with regard to some particular salient product characteristics 2. His books, You'd Better Have a Hose If You Want to Put Out the Fire -- the complete guide to crisis and risk communications and Marketing Public Relations -- the Hows that Make it Work! are used by professionals, professors and students. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers.

Pages: 62

Publisher: Rowan Media Ltd; 2nd edition edition (January 1999)

ISBN: 0953189627

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