The Economy of Brands

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 6.79 MB

Downloadable formats: PDF

Their process-driven approach that considered the strengths of our brand, our buyer personas and the buyer’s journey from visitor to sales engagement really made the difference.” - John Panaccione CEO LogicBay, Inc. “We’ve been a technology partner of Innovative Marketing Resources for over 10 years. Consequently sample size is less of an issue. Before you go into production with a new line, it’s vital to get your product into the hands of some members of your target market. Customer Experience: Knowing your customer’s perspective of your brand is worth its weight in gold.

Pages: 184

Publisher: Palgrave Macmillan; 2010 edition (June 15, 2010)

ISBN: 0230232507

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