The Dollars and Sense of Business Films, Study of 157

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Moreover, candidates are encouraged to complete an internship while in school. Without a distinct value proposition, consumers do not develop brand preference or associations, and instead purchase purely based on price. (Ang, 2014. "Principles of Integrated Marketing Communications". The extra coaching helped me feel prepared and confident while the coursework taught me so much about the industry. Access refers to the approachability and ease with which the customer can contact the firm.

Pages: 138

Publisher: HardPress Publishing (January 10, 2012)

ISBN: 1407681222

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