The Buying Brain: Secrets for Selling to the Subconscious

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Language: English

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Large companies have their own marketing research departments. Too much spent on a brochure can give the impression that your business is extravagant. Our most highly prized asset is the vast wealth of knowledge and experience of the tourism industry, which has been accrued by our senior partners. Projective and elicitation techniques such as collages, picture completion, analogies and metaphors, psychodrawing and personalization can be used to encourage respondents to project their private and unconscious beliefs and personal and subjective associations.

Pages: 0

Publisher: Brilliance Audio; MP3 Una edition (October 21, 2014)

ISBN: 1491552425

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