Sustainable Venturing: Entrepreneurial Opportunity in the

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Language: English

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Specifically for the entrepreneur, the following benefits are gained: • The time, effort, research, and discipline needed to put together a formal business plan force entrepreneur to view the venture critically and objectively. • The competitive, economic, and financial analyses included in business plan subject the entrepreneur to close scrutiny of his or her assumptions about the venture’s success. • Since all aspects of the business venture must be addressed in the plan, the entrepreneur develops and examines operating strategies and expected results for outside evaluators. 27 The business plan quantifies objectives, providing measurable benchmarks for comparing forecasts with actual results.

Pages: 144

Publisher: Pearson; 1 edition (June 1, 2013)

ISBN: 0136044891

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