Strategic Public Relations: 10 Principles to Harness the

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Language: English

Format: PDF / Kindle / ePub

Size: 9.24 MB

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If business is to regain the trust it has lost due to questionable ethics and other business practices, it must provide public relations with a seat at the executive level management table rather than just relying on public relations when a crisis arises. In large multiproduct organizations, they oversee regional and local sales managers and their staffs. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Pages: 197

Publisher: Bookbyte Digital (July 12, 2011)


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