Strategic Communication, Social Media and Democracy: The

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Language: English

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Size: 5.99 MB

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He and Simon Sproule, CVP of Global Marketing Communication at Nissan Motors, talked of the need for a third type of marketing professional who will be much more comfortable with integration rather than thinking in the traditional marketing and PR silos. Students, via hands-on learning projects, work with regional businesses, performing exploratory marketing studies ranging from strategic marketing plans to consumer analysis reports. Publishes replication and extension research, critical reviews of previous research (single studies or streams of research), meta analyses, commentaries on scientific development and philosophy of marketing science.

Pages: 205

Publisher: Routledge (August 11, 2015)


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