School Public Relations for Student Success

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Decoding is the process by which the receiver translates the meaning of the symbols sent by the sender into a form that can be understood. I know of companies that set a high environmental standards, but pay little attention to promoting females to managerial jobs. As it was stated in the definition of marketing earlier, marketing does not stand alone. As you can see, this is just a fraction of the work to be done in managing the business of sports.

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Publisher: SAGE Publications (July 14, 2009)

ISBN: B0089A7902

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