Revealed: Using Remote Personality Profiling to Influence,

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 11.17 MB

Downloadable formats: PDF

I always present my clients to editors and writers in terms of why the publications' readers would be interested - which is very similar to the front-end sales dialogue to an interested customer. MPR continues to evolve as the lines between product publicity, public relations, promotion and advertising are becoming increasingly blurred. These three factors have dramatically altered the purchasing habits of American consumers and made direct marketing a growing field worldwide.

Pages: 272

Publisher: Palgrave Macmillan; 2014 edition (November 27, 2014)

ISBN: 1137291982

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