Questioning the New Public Management

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 14.62 MB

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For Kotler, public relations serves primarily as a communications function and, as such, plays a far narrower role than marketing in defining and achieving business goals. The intent is to provide guidance and direction from concept to creation and to ensure that all marketing and promotional communications reflect the high standard of quality at the University of South Carolina Sumter. For example, in the 1960 census, the New York metropolitan area contained 4,033 of all public relations employees in the United States.

Pages: 248

Publisher: Routledge; New edition edition (June 28, 2004)

ISBN: 0754633977

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