Public Relations Worktext 2ND EDITION

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This predominately reductionist view of public relations can be found either explicitly or implicitly in the marketing literature (Bernstein, 1988; Gage, 1981; Kreitzman, 1986). More than three-quarters of those who had an item could recall the advertiser�s name or message before showing the item to the interviewer. Students may be admitted without formal qualifications providing they have relevant work experience and provided that their written andspoken English is at least Upper Intermediate/ First Certificate Level.

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Publisher: Lawrence Erlbaum Asociates, Inc,2004 (2004)


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