Public Relations for Leisure and Tourism (Longman Leisure

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 13.77 MB

Downloadable formats: PDF

The ideal end results of public relations is for the information to serve both the source and the public interest. Pat is a former correspondent for the New York Times who also wrote for magazines such as Time, Life and Sports Illustrated. Providing a 360-degree view of the industry, there are over 100+ revenue, cost, financial and organizational benchmarks in this report. Public relations and marketing programs promote awareness of agency goals and objectives and importance of Virginia industries, organizations, and products.

Pages: 160

Publisher: Longman Group United Kingdom (October 1994)

ISBN: 0582244749

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