PR for Authors: How to use public relations, press releases,

Format: Print Length

Language: English

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Size: 12.45 MB

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Our goal is to see all Sports Revenue Management graduates gainfully employed in a career they love. Organizations have at their disposal a variety of tools, such as press releases, product publicity, official communications, lobbying, and counseling to develop image. Peripheral route processing is employed in low involvement purchase decisions. Representing the PR agencies are Gwinavere Johnston from JohnstonWells Public Relations and Leanna Clark and Christin Crampton Day from Schenkein.

Pages: 224

Publisher: Coo Farm Press (March 30, 2014)


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