Place Branding through Phases of the Image: Balancing Image

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Language: English

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The receiver’s response to a message is _________ for the source. 66. The two best things a client can say: "Everyone here still loves it three years later." "Other organizations we speak to have 'Logo Envy.'" This logo gets both compliments a lot. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing. A) A new marketing communications model is quickly replacing mass marketing.

Pages: 185

Publisher: Palgrave Macmillan; 1st ed. 2014 edition (January 23, 2016)

ISBN: 1349483982

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