People Are the Key!

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Language: English

Format: PDF / Kindle / ePub

Size: 14.07 MB

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A form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes. No respondents anticipated any decline in PR spend over the next two years, 5 anticipated the same budgetary spend, while 9 anticipated increased expenditure (PR +20%; Marketing + 12%). There’s great culture, sports, entertainment, and social life. Increases Marketing Budget - Since PR is largely an unpaid form of communication, the relative cost is much less than that of other forms of media Propaganda - Since brands generally talk superiorly about their product, they tend to lack the sharp edge.

Pages: 14

Publisher: ExecSense (August 1, 2012)


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