Media Relations Measurement: Determining the Value of PR to

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Language: English

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In which of the following does the salesperson join with the people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process? 82. If a client’s problems fall into these areas, survey research studies will probably make a contribution to improving his fund of information. But the effectiveness of many information and public relations programs is blunted simply because they do not provide the public with guidance as to what steps it should take to effect the desired change.

Pages: 115

Publisher: Gower; 1st edition (November 30, 2004)

ISBN: 0566086506

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