Marketing to Seniors: Second Edition

Format: Paperback

Language: English

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Size: 8.79 MB

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In addition, commercial marketing databases, while quantitative in nature, provide highly detailed profiles of target audience segments for message development and channel selection. The data we collect on our customers and the data they give us is at the heart of everything we do as marketers. What sets Hill Research apart is the strategic insight and advice that flows from the data and the focus groups." "Hill Research provided a better understanding of how key constituents received our messages.

Pages: 276

Publisher: AuthorHouse; 2 edition (September 9, 2004)

ISBN: 0759691150

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