Marketing to Hispanics

Format: Paperback

Language: English

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Size: 13.19 MB

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How effective are public relation campaigns following brand failures? For example, if you want your company to be known as the premier brand in your industry, having too low a price might dissuade customers from purchasing. Nonetheless, the sample size you use depends on the type of survey you are trying to carry out. In recent years, advances in analytics and computing power have made doing segmentation easier and more efficient.

Pages: 276

Publisher: Kaplan Publishing (September 1, 2010)

ISBN: 1607149672

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