Marketing Research: An Applied Approach

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.52 MB

Downloadable formats: PDF

Managers want quick results that are accurate and conclusive. Producing your own newsletters for your customers, trade contacts, local community, etc., is an excellent way of giving information, building reputation, credibility, trust, and an image of friendliness, canvassing opinions (and being seen to do so), and advertising your own services. The final part of your marketing plan is to create financial projections. Create great-looking marketing research surveys easily with no need for technical help.

Pages: 698

Publisher: McGraw Hill Higher Education; 2nd edition (April 1, 1983)

ISBN: 007034745X

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