Innovation in a High Technology B2B Context: Exploring

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Language: English

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When integrated with email marketing, Google+ provides more branding opportunities for your business. From that list we have narrowed it down to the Top 50 for additional analysis. This is the meat and potatoes of your project; the time when you are administering your survey, running your focus groups, conducting your interviews, implementing your field test, etc. The process of collecting and analyzing data is logical and quantifiable; gauging why target audiences might be attracted to a particular product is anything but.

Pages: 291

Publisher: Springer Gabler; 2014 edition (April 18, 2014)

ISBN: 3658057203

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