Innovating in a Service-Driven Economy: Insights,

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Language: English

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We evaluate model variations on four clickstream data sets from different industries. Secondary research already exists since it has been collected for other purposes. Important information regarding cookies and If you've got something newsworthy don't wait or the opportunity will be lost. Interested in participating in consumer research studies, including focus groups, surveys, product testing and mystery shopping? How has Facebook used marketing communications to outstrip user growth when compared with MySpace?

Pages: 216

Publisher: Palgrave Macmillan; 1st ed. 2015 edition (September 30, 2015)

ISBN: 1137409010

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