If the Press Calls, I'm Not In!: Dealing with the Media

Format: Paperback

Language: English

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Fashion public relations often focuses primarily on securing media coverage for clients, through a variety of strategies and tactics. Going back to my financial literacy example, this means that PR activities will likely have a positive impact on a financial services advertising campaign targeting Armed Forces personnel. By performing community outreach, you instantly improve public perception of your company, building prospect awareness and customer loyalty.

Pages: 86

Publisher: America Star Books (December 8, 2014)

ISBN: 1634489284

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