Global Perspectives in Marketing for the 21st Century:

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.26 MB

Downloadable formats: PDF

I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. However, in applied social research there may be circumstances where it is not feasible, practical or theoretically sensible to do random sampling.

Pages: 505

Publisher: Springer; 2015 edition (June 9, 2015)

ISBN: 3319173553

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