Exploring Marketing Research (with Qualtrics Printed Access

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.92 MB

Downloadable formats: PDF

Social Media Strategy: document how you will use social media websites to attract customers. It is therefore not surprising that many students (and managers) are unfamiliar with the various types of research methods, the basics of how research is conducted, what research can be used for, and the limits of using research to answer questions and acquire new knowledge. Small companies should try to keep ICT systems minimal because complex ICT and reporting is expensive and time-consuming, but bigger companies need very well designed ICT systems, otherwise information and vital business data become chaotic and unmanageable.

Pages: 736

Publisher: Cengage Learning; 11 edition (April 3, 2015)

ISBN: 1305263529

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Global Marketing Strategy

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