Cutlip & Center's Effective Public Relations (EMPIRE STATE

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 14.59 MB

Downloadable formats: PDF

To calculate the cost per subscriber, take the total number of new subscribers generated and divide it by the cost of the outreach. Other examples include placing a kiosk at a location in a store designed to elicit impulse buying, giving free samples, or creating a contest. For example, Microsoft used video to share a story about how their technology is making a difference in people’s lives. In large firms, promotion may occur more quickly. Trust me it's a great asset to have and you'll gain international exposure.

Pages: 546

Publisher: Pearson Learning Solutions (2012)

ISBN: 1256557277

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