Crisis Communication: Theory and Practice [Paperback]

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Remember: customer retention is as important as customer acquisition. Candidate should possess an optimistic team-first attitude, as well as the competitive desire to be the best. But there's another aspect of public relations that can be just as important. Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...

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Publisher: Sharpe, M. E. Inc. (December 23, 2009)


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