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Students take courses in consumer behavior, marketing research and strategy, sales management, analytics, digital marketing, social media, promotion, advertising, and many others to gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems in the ever-changing marketing world. Sales managers typically do the following: Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits Sales managers’ responsibilities vary with the size of their organizations.
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