Corporate Defense and the Value Preservation Imperative:

Format: Hardcover

Language: English

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PR agencies, as opposed to advertising agencies, promote companies or individuals via editorial coverage. Perform data clean up and maintenance: Add, remove, and edit contact data and information for people and company records to maintain accuracy; merge duplicate contacts; research and input missing information such as email addresses, job titles, and mailing addresses Maintain the high level categories of contacts to reflect valid/invalid email addresses, opt out status, etc. Trade shows also help companies reach many prospects not reached through their sales forces.

Pages: 336

Publisher: Auerbach Publications (August 16, 2016)

ISBN: 1498742289

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