Consumer Behavior : Implications for Marketing Strategy

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All Resources BizMiner Resources: BizMiner Resources include several financial glossaries, IRS financial statement explanations line-by-line, and definitions of NAICS industry configurations. The survey addressed key themes heard during the focus groups in order to quantify the sentiments expressed therein. A total of 1,201 consumers and 411 marketers responded to this survey. The interval between the numbers conveys no meaning.

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Publisher: Richard D Irwin (1992)


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