Cases in Marketing Research

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 13.29 MB

Downloadable formats: PDF

Passionate people, expertise and state-of-the-art technology are key elements in our research processes. It has leveled off in a range about double what it had been before the survey was done." Qualitative methods used in social marketing include observations, in-depth interviews and focus groups. A few pages of text outline a particular situation (often based upon a "true story"), and the questions that follow are intended to guide the student to learn what s/he needs to learn from that situation.

Pages: 270

Publisher: Dryden Press (September 1975)

ISBN: 003013966X

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