Brands, Consumers, Symbols and Research: Sidney J Levy on

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 7.33 MB

Downloadable formats: PDF

Choosing the right person to interview people or to moderate a group discussion is vital. How will you attract more retailers to sell your product? Analysis techniques vary and their effectiveness depends on the types of information you are collecting, and the type of measurements you are using. Respondents were weighted by age and gender, according to the US Census Bureau's International Database for Brazil and internet usage from Comite Gestor da Internet no Brasil, in order to reflect the online Brazilian consumer population accurately.

Pages: 608

Publisher: SAGE Publications, Inc; 1 edition (August 11, 1999)

ISBN: 0761916970

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