A Practitioner's Guide to Public Relations Research by Don

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Our refreshingly no-nonsense approach to branding is highly creative, but driven by business objectives: we’re here to help you sell. Other employment opportunities are available in government, business, or other areas that utilize written and oral communication skills. Page 118.) Radio: Despite being the oldest form of media transmission still being used, marketing via radio remains a popular and effective choice due to its relatively lower cost and convenience (one may watch television ads in the comfort of their home only, while radio exposure can occur additionally during transit, at work, and during recreational activities such as shopping).

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Publisher: Business Expert,2010


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